The challenge:
Once a year, the international event and conference industry meets at the IMEX trade fair in Frankfurt/Main. "To celebrate and be celebrated” is what the motto of the subsequent Gala Dinner & Award of the IMEX family event shall be phrased again in 2017– this time in the freshly face-lifted, new look & feel – guaranteed to have a memorable wow effect.
Our solution:
A reminiscent breath of Hollywood blew through the venerable Alte Oper Frankfurt (original opera house). The extraordinary award ceremony was presented to the 250 invited guests in a new format. As part of a glamorous stage presentation with animation effects, innovative motion design and a matching light show. In addition, the newly created 3D IMEX award also saw its premiere, charging the atmosphere as if it were about receiving an Oscar Award. The creative solution and technical implementation was provided by CHANGE and KFP: A cinematically staged co-production covering everything from creative concept, through the technical implementation, to onsite directing.