#Universum widerlegt Kompliziertheitstheorie


The Challenge:
How to unite a corporate website and a product website to create a single strong brand presence, without confusing visitors with complex debt collection and payment-guarantee solutions?
 
Our Solution:
By creating an entirely new brand appearance. And that’s exactly what we did for the Universum Group. We developed a corporate design with a clear and simple language of shapes and icons. In that way, we were able to visualise complex issues such as debt collection management, liquidity management and payment guarantees in e-commerce in a single, holistic and easy-to-understand website.

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