#Universum widerlegt Kompliziertheitstheorie

The Challenge:
How to unite a corporate website and a product website to create a single strong brand presence, without confusing visitors with complex debt collection and payment-guarantee solutions?
Our Solution:
By creating an entirely new brand appearance. And that’s exactly what we did for the Universum Group. We developed a corporate design with a clear and simple language of shapes and icons. In that way, we were able to visualise complex issues such as debt collection management, liquidity management and payment guarantees in e-commerce in a single, holistic and easy-to-understand website.